Orbea consolidates sales and profitability in 2025

In this context, Orbea also presented its new Impact Plan, an initiative designed to structurally integrate social, industrial and environmental impact into the way the company competes and develops its business project.

The cooperative believes impact should not be understood as something separate from the business itself, but rather as a direct consequence of how value is created, reinvested and shared. From this perspective, Orbea drives transformation and progress through the power of cycling, guided by its cooperative values and a long-term vision.

“At Orbea, impact is not something that happens after business activity. It is part of how we make decisions, invest and build the future,” says Daniel Martínez, CEO of Orbea. “As a cooperative, we work with a long-term mindset. We want to build a competitive and profitable company, but also one that is useful for people, the local community and future generations," he adds.

“As a cooperative, we work with a long-term mindset. We want to build a competitive and profitable company, but also one that is useful for people, the local community and future generations"

2025 Market Context

Once again, the bicycle industry has operated in a particularly complex environment, marked by excess supply, promotional pressure and the need to generate liquidity immediately. This situation has pushed much of the sector into widespread discount dynamics that have significantly deteriorated margins and, in many cases, compromised the future sustainability of numerous business models.

In response to this situation, Orbea has maintained a position consistent with its strategic principles, reinforcing its commitment to staying as close as possible to its distribution network while doubling down on value protection, innovation and its product proposition.

During 2025, the brand launched new platforms and developments that received broad recognition from some of the industry’s most respected independent media outlets, reinforcing its positioning in high value-added segments.

During 2025, the brand launched new platforms and developments that received broad recognition from some of the industry’s most respected independent media outlets.

At the same time, Orbea has continued working closely with its distribution network, consolidating a collaboration model based on flexibility, joint adaptation to demand and shared responsibility. These factors have proven key in navigating one of the most demanding periods the industry can remember.

Continuous market monitoring and the disciplined management of a prudent, responsible sales plan enabled Orbea to close the 2025 financial year with a limited 2.3% reduction in revenue compared to 2024 and minimal impact on margins, maintaining results aligned with the average of the past five years.

The company views these results as proof of the strength and maturity of its business project, which over the last five years has doubled the employment generated, now surpassing 1,000 employees, 80% of whom are based in the Basque Country.

Over the last five years has doubled the employment generated, now surpassing 1,000 employees, 80% of whom are based in the Basque Country.

Looking Ahead

The resources generated remain key to addressing the brand’s planned strategic improvement projects, including the expansion of manufacturing and logistics capabilities, as well as the development of new technologies and the training of the people who make up the cooperative. It is also worth noting that nearly 20% of these results are allocated to the different solidarity and social action funds established within the cooperative’s internal framework.

2026 is shaping up to be a key year, with the potential to redefine the sector in a global context marked by uncertainty. Alongside the most ambitious product launches, other projects are also taking shape, reinforcing consistency and high standards across every touchpoint.

2026 is shaping up to be a key year, with the potential to redefine the sector in a global context marked by uncertainty.

One example is the renewal of the website, scheduled for May 10 (www.orbea.com), where each bicycle and the personalization experience are given greater prominence, while expanding the space dedicated to communicating Orbea’s purpose, values and essential identity.

Another example is the continuation of brand communications under the “Draw the Line” umbrella, a tagline introduced a year ago alongside its launch campaign and which has already received widespread recognition.

New Leadership Appointments and Recognition

During the Assembly, voting took place for the governing bodies that must be renewed every four years. In this case, members voted for the new people who will form the Governing Council and for the new Presidency. Nagore Larrabeiti, who joined Orbea more than 20 years ago and has served as Financial Director since 2012, was elected as the new President of the Cooperative.

Following her appointment, Larrabeiti expressed her gratitude for the legacy and work carried out by Ruben Gabilondo over recent years, as well as for the trust placed in her by the cooperative members. The new President also shared her enthusiasm and commitment to continue driving the Orbea project forward through a long-term cooperative vision with people at its center.