Most read
- 1. Ikerlan inaugurates the most advanced digital technology laboratory in Spain
- 2. Mondragon Assembly Group is celebrating the twentieth anniversary of its subsidiaries in Mexico and Germany
- 3. Enea has received the 2022 National Design Award
- 4. Eika enters the capital of Muxunav, a startup in the electronics sector
- 5. MONDRAGON joins the United Nations in defending the role of cooperatives in the 2030 Agenda and the SDGs
- 6. Juan Mari Palencia: "Today, 50% of our tenders are for electric vehicles"
- 7. “The cooperative movement has grown in recent years as people look for more equitable and democratic ways to organize economic life”
- 8. MONDRAGON is involved in the development of new plastic recycling technologies through the European PRIMUS project
- 9. Bloomberg praises MONDRAGON's ability to reduce social inequality
- 10. MONDRAGON Business Development Centre launches its corporate website
Iñigo Albizuri, Copreci Group Barbecue Business Director:“Industrial property protection as a competitive difference”
“This case has been long and hard but has been resolved in an extremely satisfactory manner. Copreci’s strategy and that of its barbecue business is clear: industrial property protection as a competitive difference.These patents were specifically developed to defend a solution initially provided exclusively to one customer (Char Broil) who then exclusively supplied it to a distributor (Lowes). It gave us a clear competitive advantage in the market, which is why so many tried to copy us. However, by then we already had patents in Europe, the US and China. By applying this strategy, we not only defend our solutions but also those of our customers, which is something they value, because it is not offered by our Asian competitors.”
