Most read
- 1. “The cooperative movement has grown in recent years as people look for more equitable and democratic ways to organize economic life”
- 2. Orbea demonstrates continued growth, adding 170 new jobs in 2021
- 3. Mondragon Assembly acquires 60% of the capital of the Asian company QHD Visual Automation Equipment
- 4. Juan Mari Palencia: "Today, 50% of our tenders are for electric vehicles"
- 5. Fagor Arrasate to supply VinFast with a high-speed press line in Vietnam
- 6. Ikerlan and Multiverse Computing form a ground-breaking alliance
- 7. Goimek participates in the METOP aerospace project
- 8. MyWay Heels, a new innovative and entrepreneurial project from LEINN
- 9. Orbea launches Rider Connect, a program to connect stores and riders
- 10. The "Casa Asia Awards 2022" recognize MONDRAGON
Iñigo Albizuri, Copreci Group Barbecue Business Director:“Industrial property protection as a competitive difference”
“This case has been long and hard but has been resolved in an extremely satisfactory manner. Copreci’s strategy and that of its barbecue business is clear: industrial property protection as a competitive difference.These patents were specifically developed to defend a solution initially provided exclusively to one customer (Char Broil) who then exclusively supplied it to a distributor (Lowes). It gave us a clear competitive advantage in the market, which is why so many tried to copy us. However, by then we already had patents in Europe, the US and China. By applying this strategy, we not only defend our solutions but also those of our customers, which is something they value, because it is not offered by our Asian competitors.”
