Iñigo Albizuri, Copreci Group Barbecue Business Director:“Industrial property protection as a competitive difference”
Jun 23, 2014
Includes ...
- Ismael Igartua, Director of GALBAIAN Intellectual Property: “It’s been a fascinating experience where we’ve all learnt a great deal”
- José Ignacio Mujika, Copreci Group Innovation Director: “Over 300 inventions patented throughout our history support the company’s progress”
- Iñigo Albizuri, Copreci Group Barbecue Business Director:“Industrial property protection as a competitive difference”
“This case has been long and hard but has been resolved in an extremely satisfactory manner. Copreci’s strategy and that of its barbecue business is clear: industrial property protection as a competitive difference.These patents were specifically developed to defend a solution initially provided exclusively to one customer (Char Broil) who then exclusively supplied it to a distributor (Lowes). It gave us a clear competitive advantage in the market, which is why so many tried to copy us. However, by then we already had patents in Europe, the US and China. By applying this strategy, we not only defend our solutions but also those of our customers, which is something they value, because it is not offered by our Asian competitors.”
