Most read
- 1. Agreement to reinforce the Basque Country's capabilities in disruptive technologies
- 2. Pello Rodríguez Zabaleta will replace Iñigo Ucín as president of MONDRAGON, starting August 1, 2024
- 3. Orbea and Lotto Dstny embark on a new era in the pursuit of excellence
- 4. Everything you need to know about MONDRAGON, in Explore MONDRAGON
- 5. Ikerlan Technology center opens new headquarters in Bilbao thanks to the agreement signed with the city council
- 6. An international ideas laboratory lands at MONDRAGON
- 7. Danobatgroup maintains its commitment to talent in 2023
- 8. Copreci signs an agreement with the Egyptian companies Fresh Electric, EBDA and El Araby to set up in Egypt
- 9. Ikerlan inaugurates the most advanced digital technology laboratory in Spain
Iñigo Albizuri, Copreci Group Barbecue Business Director:“Industrial property protection as a competitive difference”
“This case has been long and hard but has been resolved in an extremely satisfactory manner. Copreci’s strategy and that of its barbecue business is clear: industrial property protection as a competitive difference.These patents were specifically developed to defend a solution initially provided exclusively to one customer (Char Broil) who then exclusively supplied it to a distributor (Lowes). It gave us a clear competitive advantage in the market, which is why so many tried to copy us. However, by then we already had patents in Europe, the US and China. By applying this strategy, we not only defend our solutions but also those of our customers, which is something they value, because it is not offered by our Asian competitors.”